美商会SDGs工作坊最后一期！报名从速！Brand Building with the UN SDGs

由上海美商会与商道纵横联合举办的SDGs工作坊即将迎来最后一期！名额有限，报名从速！

The AmCham Shanghai CSR Committee, together with SynTao, is pleased to bring to you, on October 31st, from 2:00 to 4:30 PM, the last workshop, Brand Building with the UN SDGs, of the CSR Committee UN SDGs series. 

主题：「用SDGs赋能品牌建设」

时间：10月31日 2:00-4:30 PM

地点：上海美商会会议中心

Topic: Brand Building with the UN SDGs

Time: October 31st, from 2:00 to 4:30 PM

Location: AmCham Shanghai Conference Center

▽ 扫码马上报名 Register Now ▽

活动亮点   Highlights

此次工作坊，你将学到如何利用联合国可持续发展目标SDGs来增强品牌能力。商道纵横领导与企业代表将带来精彩的分享。通过与其他公司的同业者的深度交流和讨论，让你懂得如何利用SDGs说好品牌故事，并传授沟通策略，提升内部员工的参与和外部公司形象的升华。

In this last workshop, you will be learning how to use the UN SDGs to enhance the branding of your company from thought leaders from SynTao and company representatives. You will also be able to participate in engaging discussions with your fellow colleagues and peers from other companies. The last workshop will be the highlight of the entire CSR UN SDGs workshop series. Attendees will participate in a facilitated discussion on how to use the SDGs as a successful story telling and communication strategy which helps better the internal engagement with the employees and external company image.

工作坊流程   Agenda

讲师介绍   Speakers

Sarah Li

Partner at SynTao

Ms. Sarah Li currently acts as Partner of SynTao. Graduated from Tongji University with a major in Financial Management, she has 20+ years of experiences with well-known global corporations., She owns the extensive knowledge and expertise in the areas of business strategy, organization design, business planning, supply chain design and optimization, culture building, career coaching and etc.

Ms. Sarah Li has the enthusiasm to explore this CSR journey in partnership with all different enterprises, i.e., promoting CRO development, CSR strategy development and tailor-made CSR projects, designing and managing sustainability reports, company Pro Bono and volunteer programs, project evaluation methodology, etc. Meanwhile, she is also delegated to developing mentoring and coaching programs for NPOs.

Claudie Yang

Brand Manager at Cadillac

Claudie is Cadillac Brand Manager. She is responsible for public welfare marketing. She builds brand image through innovative and crossover ways while doing public welfare communication. Her job is to make Cadillac's spirit of public welfare widely known.

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